The persuasion handbook : developments in theory and practice /

The Persuasion Handbook provides cogent summaries of the latest research in a diverse range of topics related to persuasion. The book will be of great interest to those working in marketing communications, the media and politics.

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Bibliographic Details
Other Authors: Dillard, James Price., Pfau, Michael, 1945-2009.
Format: eBook
Language:English
Published: Thousand Oaks, Calif. ; London : SAGE, c2002.
Subjects:
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650 0 |a Persuasion (Psychology)  |x Social aspects. 
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