Intelligent marketing : employing new-age technologies /

Do you have specific tactics to survive this era of digital transformation? How can a firm extract powerful insights from responding to and implementing new-age technologies? Some companies adapt. Others miss the boat. Knowledge of what technology to employ, how to employ it, when and why it should...

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Bibliographic Details
Main Author: Kumar, V., 1957- (Author)
Other Authors: Kotler, Philip (writer of foreword.)
Format: eBook
Published: Mathura Road : SAGE Publications Pvt. Ltd, 2021.
Edition:First edition.
Online Access:CONNECT