How people buy online : the psychology behind consumer behaviour /

Marketers have long debated on what governs buying decisions of digital consumers. Are these decisions rational or are they driven by whims and fancies? Human decisions are controlled more by the reptilian brain led by fear and the mammalian brain governed by emotions, rather than the neo cortex tha...

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Bibliographic Details
Main Author: Gupta, Seema (Author)
Format: eBook
Language:English
Published: Mathura Road : SAGE Publications Pvt. Ltd, 2021.
Edition:1st edition.
Subjects:
Online Access:CONNECT
CONNECT