Service marketing
This four-volume collection is structured around the evolution of services marketing scholarship from 1970 to the present giving an unprecedented, detailed account of the relationship between the theory and practice of services marketing and the changing social, economic and technical environments o...
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| Other Authors: | |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Los Angeles, [Calif.] :
SAGE,
2010.
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| Series: | SAGE library in marketing.
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| Subjects: | |
| Online Access: | CONNECT CONNECT |
