Service marketing

This four-volume collection is structured around the evolution of services marketing scholarship from 1970 to the present giving an unprecedented, detailed account of the relationship between the theory and practice of services marketing and the changing social, economic and technical environments o...

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Bibliographic Details
Other Authors: Baron, Steve
Format: Electronic eBook
Published: Los Angeles, [Calif.] : SAGE, 2010.
Series:SAGE library in marketing.
Online Access:CONNECT