Handbook of advances in marketing in an era of disruptions : essays in honour of Jagdish N. Sheth /

We are in an era of massive disruptions in markets, media, management approaches and business models. These disruptions are being caused by rapid technological changes on the one hand and tectonic shifts in customer preferences and societal behaviour on the other. Marketing knowledge and practices h...

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Bibliographic Details
Main Authors: Parvatiyar, Atul (Author), Sisodia, Rajendra (Author)
Format: eBook
Language:English
Published: Los Angeles, CA : SAGE Publications, Inc., 2019.
Edition:1st edition.
Subjects:
Online Access:CONNECT
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