Focus group research

In nine parts, Professor Graham Walden explores what a focus group is, how they are best used, the strengths and weaknesses of focus groups as well the ethical issues surrounding focus groups and more.

Saved in:
Bibliographic Details
Other Authors: Walden, Graham R., 1954-
Format: Electronic eBook
Published: Los Angeles, Calif. ; London : SAGE, 2012.
Series:SAGE benchmarks in social research methods.
Online Access:CONNECT