Critical marketing studies
Providing an in-depth look at how marketing has grown - from its initial focus on business and market exchange to its current influence in social, political and economic arenas - this title explains how marketing has developed and how it continues to change.
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| Other Authors: | , |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
London :
SAGE,
2009.
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| Series: | SAGE library in marketing.
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| Subjects: | |
| Online Access: | CONNECT CONNECT |
