Critical marketing studies

Providing an in-depth look at how marketing has grown - from its initial focus on business and market exchange to its current influence in social, political and economic arenas - this title explains how marketing has developed and how it continues to change.

Saved in:
Bibliographic Details
Other Authors: Tadajewski, Mark., Maclaran, Pauline.
Format: Electronic eBook
Language:English
Published: London : SAGE, 2009.
Series:SAGE library in marketing.
Subjects:
Online Access:CONNECT
CONNECT