Critical marketing studies

Providing an in-depth look at how marketing has grown - from its initial focus on business and market exchange to its current influence in social, political and economic arenas - this title explains how marketing has developed and how it continues to change.

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Bibliographic Details
Other Authors: Tadajewski, Mark., Maclaran, Pauline.
Format: Electronic eBook
Published: London : SAGE, 2009.
Series:SAGE library in marketing.
Online Access:CONNECT