Creative aerobics : fueling imagination in the 21st century /

Creative Aerobics is an internationally proven technique for producing creative ideas. It works for you regardless of whether you are a left-brained student, a creative writer, an engineer, a copywriter, a businessperson, a gifted writer or an artist, or an advertising or marketing professional. In...

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Bibliographic Details
Main Authors: George, Linda Conway Correll (Author), Yagnik, Arpan (Author)
Format: eBook
Language:English
Published: Los Angeles, CA : SAGE Publications, Inc., 2017.
Edition:1st edition.
Subjects:
Online Access:CONNECT
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520 8 |a Creative Aerobics is an internationally proven technique for producing creative ideas. It works for you regardless of whether you are a left-brained student, a creative writer, an engineer, a copywriter, a businessperson, a gifted writer or an artist, or an advertising or marketing professional. In other words, it is a contemporary, creative process that can work for everybody. Advertising and marketing professionals will find this book particularly helpful in extending their ideation skills, maximizing their creative potential, and reducing their time per assignment. 
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