The corporate art index : twenty-one ways to work with art /
Art is a prerequisite for the progress of society. Corporate Art Initiatives contribute to this progression. Based on extensive research, Viviane Mörmann presents 21 promising corporate art initiatives (CAIs). She introduces different types of art initiatives and provides a standardized scheme to ev...
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| Main Author: | |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Bielefeld :
transcript-Verlag,
[2020]
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| Series: | Schriften zum Kultur- und Museumsmanagement.
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| Subjects: | |
| Online Access: | CONNECT |
Table of Contents:
- Frontmatter
- Acknowledgements
- Contents
- PART ONE Introduction
- 1. Aim
- 2. The Corporate Art Index - What Is It All About?
- 3. Historical Reflexion
- 4. Screening of Corporate Art Initiatives
- 5. The Corporate Art Index - Rating of the Corporate Art Initiatives (CAIs)
- 6. Results of the Rating
- 7. The 21 Most Interesting CAIs
- PART TWO Description of the 21 CAIs
- 1. Art Space
- 2. Art Competition
- 3. Digital Art
- 4. Art Marketing
- 5. Have a Drink
- Critical Comment
- 1. Problem Reduction
- 2. Struggle for Objectivity
- 3. The Power of Art in CAIs
- 4. Bottom Line
- 5. Conclusions
- 6. Plan of Action
- 7. References
