Before March Madness : the wars for the soul of college basketball /
Big money NCAA basketball had its origins in a many-sided conflict of visions and agendas. On one side stood large schools focused on a commercialized game that privileged wins and profits. Opposing them was a tenuous alliance of liberal arts colleges, historically Black colleges, and regional state...
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| Main Author: | |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Urbana :
University of Illinois Press,
[2020]
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| Series: | Sport and society.
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| Subjects: | |
| Online Access: | CONNECT CONNECT CONNECT |
| Summary: | Big money NCAA basketball had its origins in a many-sided conflict of visions and agendas. On one side stood large schools focused on a commercialized game that privileged wins and profits. Opposing them was a tenuous alliance of liberal arts colleges, historically Black colleges, and regional state universities, and the competing interests of the NAIA, each with distinct interests of their own. The author tells the dramatic story of the clashes that shook college basketball at mid-century - and how the repercussions continue to influence college sports into the twenty-first century. Taking readers inside the competing factions, this book details why historically Black colleges and regional schools came to embrace commercialization. As the author shows, the NCAA's strategy of co-opting its opponents gave each group just enough just enough to play along - while the victory of the big-time athletics model handed the organization the power to seize control of college sports. A history of an overlooked era, this book looks at how promises, power, and money laid the groundwork for an American sports institution. -- |
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| Item Description: | Project MUSE Universal EBA Ebooks EBSCO eBook Academic Comprehensive Collection North America Books at JSTOR Evidence Based Acquisitions |
| Physical Description: | 1 online resource (xiii, 294 pages) |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9780252052149 0252052145 |
