Selling the American muscle car : marketing Detroit iron in the 60s and 70s /

Selling the American muscle car : marketing Detroit iron in the 60s and 70s /

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Bibliographic Details
Main Author: Rosenberg, Diego, 1971- (Author)
Format: Electronic eBook
Language:English
Published: North Branch : CarTech Inc., 2020.
Subjects:
1900-1999
Muscle cars > United States > Marketing > History > 20th century.
Muscle cars > United States > History > 20th century.
Advertising > Automobiles > United States > History > 20th century.
Automobile industry and trade > United States > History > 20th century.
History
Online Access:CONNECT
Table of Contents:
  • Cover
  • Title Page
  • Copyright
  • Table of Contents
  • Acknowledgments
  • Foreword
  • Chapter 1: Some History
  • Chapter 2: Pontiac Sets the Pace
  • Chapter 3: Chevy Out in Front
  • Chapter 4: Buick Enters the Field
  • Chapter 5: Olds Joins the Fray
  • Chapter 6: Ford Fights Back
  • Chapter 7: Mercury Takes Flight
  • Chapter 8: Plymouth Takes It to the Street
  • Chapter 9: Dodge Charges Ahead
  • Chapter 10: Studebaker's Last Stand
  • Chapter 11: AMC: Racing on a Budget
  • Index

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