Beyond the visual : an introduction to researching multimodal phenomena /

Beyond the visual : an introduction to researching multimodal phenomena /

"Beyond the Visual is a survey of contemporary approaches to researching a wide range of visual and multimodal phenomena. Bringing together a wealth of analytical approaches, Beyond the Visual works across academic disciplines to share resources for conducting multimodal research across the soc...

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Bibliographic Details
Main Author: Serafini, Frank (Author)
Other Authors: Van Leeuwen, Theo, 1947- (writer of foreword.)
Format: Book
Language:English
Published: New York. NY : Teachers College Press, [2022]
Subjects:
Visual literacy > Research.
Visual learning > Research.
Education > Research > Methodology.
Visual sociology > Methodology.
Table of Contents:
  • Conceptualizing visual and multimodal phenomena
  • Theoretical foundations of multimodal research
  • Iconographical analysis
  • Visual discourse analysis
  • Visual rhetorical analysis
  • Multimodal framing analysis
  • Multimodal content analysis
  • Systemic functional multimodal discourse analysis
  • Multimodal Genre Analysis
  • Research vignette 1 : young children's multimodal compositions / Lindsey Moses
  • Research vignette 2 : multimodal content of magazine covers / Stephanie F. Reid, Danielle Kachorsky, and Kathryn P. Chapman
  • Research vignette 3 : critical visual discourse analysis of 3-D sculpture / Peggy Albers
  • Research vignette 4 : multimodal content analysis of wine labels / Frank Serafini
  • Research vignette 5 : examining wordless picture books / Evelyn Arizpe and Julie E. McAdam
  • Research vignette 6 : a critical multimodal comparison of animation software / Emilia Djonov
  • Research vignette 7 : multimodality and orientation-to-action in videogames / Jeffrey Holmes, Earl Aguilera, and Kelly M. Tran
  • Research vignette 8 : animated movie adaptations of literary picture books / Len Unsworth
  • Social semiotic multimodal analysis
  • Critical multimodal analysis
  • Mediated discourse (interactional) analysis
  • Multimodal ethnographic analysis
  • Spatial discourse analysis
  • Multimodal cultural analysis
  • Digitally-based multimodal analysis
  • Research vignette 9 : mapping (visual) identities during COVID-19 / Jennifer Rowsell
  • Research vignette 10 : critical multimodal analysis of voting spaces / Marva Cappello
  • Research vignette 11 : multimodal interaction analysis of social positioning in young children at school / Katie Bernstein
  • Research vignette 12 : understanding spatial pedagogy / Fei Victor Lim
  • Research vignette 13 : collective multimodal research of social interaction in the COVID-19 Pandemic / Elisabetta Adami
  • Research vignette 14 : analyzing children's virtual realities / Kathy A. Mills and Leslie Friend
  • Research vignette 15 : a multimodal analysis of children's play / Kate Cowan and John Potter
  • Research vignette 16 : spatial discourse analysis of informal outdoor learning spaces / Louise Ravell.

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