The human brand : how we relate to people, products, and companies /

Why do people go out of their way to patronize some businesses while avoiding or even despising others? What drives loyalty to companies and brands?

Saved in:
Bibliographic Details
Main Authors: Malone, Chris, 1969- (Author), Fiske, Susan T. (Author)
Other Authors: Runnette, Sean (Narrator)
Format: Audio eBook
Language:English
Published: [Minneapolis, Minnesota] : HighBridge Audio, [2013]
Subjects:
Online Access:CONNECT
CONNECT
LEADER 02625cim a2200577 i 4500
001 in00006121954
006 m o h
007 sz zunnnnnuneu
007 cr nnannnunuuu
008 130917s2013 mnunnnn o z n eng d
005 20220714132755.3
035 |a 1WRLDSHRocn858446758 
040 |a N$T  |b eng  |e rda  |e pn  |c N$T  |d TEFOD  |d OCLCF  |d OCLCO  |d OCLCQ  |d OCLCO  |d TEFOD  |d OCLCO  |d OCLCQ  |d ORMDA  |d OCLCO 
020 |a 9781622312979  |q (electronic audio bk.) 
020 |a 162231297X  |q (electronic audio bk.) 
035 |a (OCoLC)858446758 
037 |a AE8BAD0B-1007-4D64-AFF2-A26786D3408C  |b OverDrive, Inc.  |n http://www.overdrive.com 
037 |a 1FA0837F-C788-46D4-AD2C-030F76A8663A  |b OverDrive, Inc.  |n http://www.overdrive.com 
037 |a 9781622312979  |b O'Reilly Media 
050 4 |a HF5415.32  |b .M36 2013 
082 0 4 |a 658.8/342  |2 23 
049 |a TXMM 
100 1 |a Malone, Chris,  |d 1969-  |e author. 
245 1 4 |a The human brand :  |b how we relate to people, products, and companies /  |c Chris Malone, Susan T. Fiske. 
264 1 |a [Minneapolis, Minnesota] :  |b HighBridge Audio,  |c [2013] 
300 |a 1 online resource (1 audio file) 
336 |a spoken word  |b spw  |2 rdacontent 
337 |a audio  |b s  |2 rdamedia 
337 |a computer  |b c  |2 rdamedia 
338 |a other  |b sz  |2 rdacarrier 
338 |a online resource  |b cr  |2 rdacarrier 
347 |a audio file  |2 rdaft 
511 0 |a Read by Sean Runnette. 
588 0 |a Vendor supplied image (EBSCO; viewed September 17, 2013). 
520 |a Why do people go out of their way to patronize some businesses while avoiding or even despising others? What drives loyalty to companies and brands? 
590 |a O'Reilly Online Learning Platform: Academic Edition (SAML SSO Access) 
650 0 |a Consumer behavior. 
650 0 |a Marketing  |x Psychological aspects. 
655 7 |a Audiobooks.  |2 fast  |0 (OCoLC)fst01726208 
655 7 |a Audiobooks.  |2 lcgft 
655 7 |a Livres audio.  |2 rvmgf 
700 1 |a Fiske, Susan T.,  |e author. 
700 1 |a Runnette, Sean,  |e narrator. 
730 0 |a WORLDSHARE SUB RECORDS 
856 4 0 |u https://go.oreilly.com/middle-tennessee-state-university/library/view/-/9781622312979/?ar  |z CONNECT  |3 O'Reilly  |t 0 
949 |a ho0 
994 |a 92  |b TXM 
998 |a wi 
999 f f |s 81f55d38-ba9d-421f-93f9-c89e54f38744  |i 66b0d338-0356-4579-baef-5bdc01b7470e  |t 0 
952 f f |a Middle Tennessee State University  |b Main  |c James E. Walker Library  |d Electronic Resources  |t 1  |e HF5415.32 .M36 2013  |h Library of Congress classification 
856 4 0 |3 O'Reilly  |t 0  |u https://go.oreilly.com/middle-tennessee-state-university/library/view/-/9781622312979/?ar  |z CONNECT