The human brand : how we relate to people, products, and companies /

Why do people go out of their way to patronize some businesses while avoiding or even despising others? What drives loyalty to companies and brands?

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Bibliographic Details
Main Authors: Malone, Chris, 1969- (Author), Fiske, Susan T. (Author)
Other Authors: Runnette, Sean (Narrator)
Format: Audio eBook
Language:English
Published: [Minneapolis, Minnesota] : HighBridge Audio, [2013]
Subjects:
Online Access:CONNECT
CONNECT
Description
Summary:Why do people go out of their way to patronize some businesses while avoiding or even despising others? What drives loyalty to companies and brands?
Physical Description:1 online resource (1 audio file)
ISBN:9781622312979
162231297X