Demand : creating what people love before they know they want it /

In Demand, Adrian Slywotzky provides a radically new way to think about demand, with a big idea and a host of practical applications--not just for people in business but also for social activists, government leaders, non-profit managers, and other would-be innovators. To succeed in their various mis...

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Bibliographic Details
Main Author: Slywotzky, Adrian J.
Other Authors: Weber, Karl, 1953-, Courvoisier, Dave. (Narrator)
Format: Audio eBook
Published: [Minneapolis, Minn.] : HighBridge Audio, 2011.
Online Access:CONNECT