Doing social psychology research /
This practical text introduces students to all the principal data collection methods and data analyses used in social psychology. A student-friendly introduction to the data collection methods and data analyses used in social psychology. Describes the principal research methods and shows how they ca...
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| Other Authors: | |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Malden, MA :
BPS Blackwell,
2004.
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| Subjects: | |
| Online Access: | CONNECT |
| Summary: | This practical text introduces students to all the principal data collection methods and data analyses used in social psychology. A student-friendly introduction to the data collection methods and data analyses used in social psychology. Describes the principal research methods and shows how they can be applied to particular research questions. Each chapter is written by a psychologist well known for using the method they describe. Methods presented include conducting surveys, constructing questionnaires, facilitating focus groups, running interviews, and. |
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| Item Description: | Wiley EBA |
| Physical Description: | 1 online resource (viii, 379 pages) : illustrations |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9780470776278 0470776277 9780470777091 0470777095 9781405108119 1405108118 9781405108126 1405108126 1281311006 9781281311009 9786611311001 6611311009 |
