From products to services : insight and experience from companies which have embraced the service economy /

Laurie Young takes the reader through the logical steps of changing a business from a product creator to a service provider. It is written from a marketing perspective and by a services marketing expert, largely because the change in business focus is usually market and consumer driven.

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Bibliographic Details
Main Author: Young, Laurie, 1955-
Format: eBook
Language:English
Published: Chichester, England ; Hoboken, NJ : John Wiley & Sons, ©2008.
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