Creating market insight : how firms create value from market understanding /

"Brian Smith and Paul Raspin demonstrate a thorough and pragmatic approach to creating and applying sound market insight. Using numerous practical examples, learning points and provocative takeaways, they build on established strategic marketing principles to give you actionable knowledge you c...

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Bibliographic Details
Main Author: Smith, Brian D. 1961-
Other Authors: Raspin, Paul G.
Format: eBook
Published: Chichester, England ; Hoboken, NJ : John Wiley & Sons, ©2008.
Online Access:CONNECT