Connective branding : building brand equity in a demanding world /
This book bridges the gap between strengthening the 'employee brand' and the building 'external brand image' by synthesizing the two approaches. The result is a blurring of the boundaries and assigning creative powers to both. A customer has a number of interactions with the comp...
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Main Author: | Fisher-Buttinger, Claudia |
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Other Authors: | Vallaster, Christine, 1971- |
Format: | Electronic eBook |
Language: | English |
Published: |
Chichester, England ; Hoboken, NJ :
Wiley,
©2008.
|
Subjects: | |
Online Access: | CONNECT |
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