APA Citation

McDonald, M., Payne, A., & Frow, P. (2011). Marketing plans for services: A complete guide (Third edition.). Chichester, West Sussex, UK ; Hoboken, NJ: John Wiley.

Chicago Style Citation

McDonald, Malcolm,, Adrian Payne, and Pennie Frow. Marketing Plans for Services: A Complete Guide. Third edition. Chichester, West Sussex, UK ; Hoboken, NJ: John Wiley, 2011.

MLA Citation

McDonald, Malcolm,, Adrian Payne, and Pennie Frow. Marketing Plans for Services: A Complete Guide. Third edition. Chichester, West Sussex, UK ; Hoboken, NJ: John Wiley, 2011.

Warning: These citations may not always be 100% accurate.