Social media strategies for professionals and their firms : the guide to establishing credibility and accelerating relationships /
"Expert advice on growing your professional service firm or individual practice through social mediaShowing professionals and/or their marketers how to accomplish familiar marketing tactics in newer, slightly different ways, Social Media for Professionals and Their Firms takes you step by step...
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| Main Author: | |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hoboken, N.J. :
Wiley,
[2011]
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| Subjects: | |
| Online Access: | CONNECT |
| Summary: | "Expert advice on growing your professional service firm or individual practice through social mediaShowing professionals and/or their marketers how to accomplish familiar marketing tactics in newer, slightly different ways, Social Media for Professionals and Their Firms takes you step by step in putting social media to work for your professional practice. Whether you want to build your own personal brand and on-line reputation, or are ready to explore new media for corporate marketing and communications, this book is the definitive guide for your strategic approach.Explores why the fastest and most leveragable way to expand relationships today is through the Internet Provides step-by-step approaches to successful professional bloggingDiscusses high-level strategies for effectively using Twitter, LinkedIn, Facebook, and bookmarking sitesIncludes pitfalls and success stories featuring notable social media trailblazers Timely and practical, this book shows you why new media is rapidly becoming the core way for professionals to reach their audiences"-- Expert advice on growing your professional service firm or individual practice through social media Showing professionals and their marketers how to accomplish familiar marketing tactics in newer, ways, Social Media for Professionals and Their Firms takes you step by step in putting social media to work for your professional practice. Whether you want to build your own on-line reputation, or are ready to explore new media for corporate marketing and communications, this book is the definitive guide for your strategic approach.Explores why the fastest and most leveragable way to expand relation. |
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| Item Description: | Wiley EBA |
| Physical Description: | 1 online resource (xix, 348 pages) : illustrations. |
| Bibliography: | Includes bibliographical references (pages 317-323) and index. |
| ISBN: | 9781119200352 1119200350 |
