The experience : the 5 principles of Disney service and relationship excellence /

This is a guide to mastering the art of customer service and service relationships, based on the principles employed at the Walt Disney Company. Based on the I.C.A.R.E. model, the five principles Impression, Connection, Attitude, Response, and Exceptionals give you a solid framework upon which to ra...

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Bibliographic Details
Main Authors: Loeffler, Bruce (Author), Church, Brian T. (Author)
Format: Electronic eBook
Language:English
Published: Hoboken, New Jersey : Wiley, [2015]
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Online Access:CONNECT

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