Beyond advertising : creating value through all customer touchpoints /

"Radically alter the impact of your advertising by changing your mindset Beyond Advertising offers concrete advice for actions to take and mindsets to adopt that will radically alter the impact of advertising--both for advertising professionals and target audiences. An ambitious book with insig...

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Bibliographic Details
Main Authors: Wind, Yoram (Author), Hays, Catharine, 1958- (Author)
Format: eBook
Language:English
Published: Hoboken : Wiley, [2016]
Edition:Second edition.
Subjects:
Online Access:CONNECT
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