Geomarketing : methods and strategies in special martketing /

This title describes the state of the art in all areas of spatial marketing, discussing the various constituents which make up the geography of markets.Demand varies according to location and can be measured according to revenue, the number of households, spending patterns and lifestyles. Supply is...

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Bibliographic Details
Main Author: Cliquet, Gérard.
Other Authors: Hughes, Eugene.
Format: eBook
Published: London : Newport Beach, Calif. : ISTE Ltd. ; ISTE USA, 2006.
Edition:1st ed.
Series:Geographical information systems series.
Online Access:CONNECT