Marketing to the social web : how digital customer communities build your business /
"Marketing to the Social Web, Second Edition helps marketers and their companies understand how to engage customers, build customer communities, and maximize profits in a time of marketing confusion. Author and social media guru Larry Weber describes newly available tools and platforms, and sho...
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| Format: | eBook |
| Language: | English |
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Hoboken, N.J. :
John Wiley & Sons,
©2009.
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| Edition: | 2nd ed. |
| Subjects: | |
| Online Access: | CONNECT CONNECT |
