The handbook of global health communication /

International in scope, The Handbook of Global Health Communication offers a comprehensive and up-to-date analysis of the role of communication processes in global public health, development and social change Brings together 32 contributions from well-respected scholars and practitioners in the fiel...

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Bibliographic Details
Other Authors: Obregon, Rafael., Waisbord, Silvio R. 1961-
Format: eBook
Language:English
Published: Chichester [England] : Wiley-Blackwell, 2012.
Series:Handbooks in communication and media.
Subjects:
Online Access:CONNECT
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245 0 4 |a The handbook of global health communication /  |c edited by Rafael Obregon and Silvio Waisbord. 
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505 0 |a pt. 1. Perspectives on communication and global health -- pt. 2. Theoretical perspectives on and approaches to health communication in a global context -- pt. 3. Case studies of applied theory and innovation -- pt. 4. Crosscutting issues -- pt. 5. Conclusions : rethinking the field. 
520 |a International in scope, The Handbook of Global Health Communication offers a comprehensive and up-to-date analysis of the role of communication processes in global public health, development and social change Brings together 32 contributions from well-respected scholars and practitioners in the field, addressing a wide range of communication approaches in current global health programs Offers an integrated view that links communication to the strengthening of health services, the involvement of affected communities in shaping health policies and improving care, and the empowerment of citizens in making decisions about health Adopts a broad understanding of communication that goes beyond conventional divisions between informational and participatory approaches Publisher's note. 
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