How People Buy Online : the Psychology Behind Consumer Behaviour /
A book that delves into human psychology to make sense of the world of marketing.
New Delhi ; Thousand Oaks, California :
Table of Contents:
- Chapter 1 Psychology of a Digital Consumer
- Chapter 2 Putting Science Back in Marketing
- Chapter 3 How to Make Someone Say Yes
- Chapter 4 Perceived Risk
- Chapter 5 The Art of Fascination in Marketing
- Chapter 6 Memory and Marketing
- Chapter 7 Perception: How Customers See You
- Chapter 8 Emotions in Marketing
- Chapter 9 Why Do You Buy?
- Chapter 10 Price Is aboutPerception!
- Chapter 11 Social Media Marketing
- Chapter 12 Designing the Perfect Website
- Chapter 13 Power of Persuasive Writing
- Chapter 14 The Power of Imagery