How People Buy Online : the Psychology Behind Consumer Behaviour /

A book that delves into human psychology to make sense of the world of marketing.

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Bibliographic Details
Main Author: Gupta, Seema.
Format: eBook
Language:English
Published: New Delhi ; Thousand Oaks, California : SAGE Publications, 2021.
Subjects:
Online Access:CONNECT
CONNECT
Table of Contents:
  • Chapter 1 Psychology of a Digital Consumer
  • Chapter 2 Putting Science Back in Marketing
  • Chapter 3 How to Make Someone Say Yes
  • Chapter 4 Perceived Risk
  • Chapter 5 The Art of Fascination in Marketing
  • Chapter 6 Memory and Marketing
  • Chapter 7 Perception: How Customers See You
  • Chapter 8 Emotions in Marketing
  • Chapter 9 Why Do You Buy?
  • Chapter 10 Price Is aboutPerception!
  • Chapter 11 Social Media Marketing
  • Chapter 12 Designing the Perfect Website
  • Chapter 13 Power of Persuasive Writing
  • Chapter 14 The Power of Imagery