How People Buy Online : the Psychology Behind Consumer Behaviour /

A book that delves into human psychology to make sense of the world of marketing.

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Bibliographic Details
Main Author:	Gupta, Seema.
Format:	eBook
Language:	English
Published:	New Delhi ; Thousand Oaks, California : SAGE Publications, 2021.
Subjects:	Consumer behavior. Internet marketing. Marketing > Psychological aspects.
Online Access:	CONNECT CONNECT

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