How People Buy Online : the Psychology Behind Consumer Behaviour /

A book that delves into human psychology to make sense of the world of marketing.

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Bibliographic Details
Main Author: Gupta, Seema.
Format: eBook
Language:English
Published: New Delhi ; Thousand Oaks, California : SAGE Publications, 2021.
Subjects:
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505 0 |a Chapter 1 Psychology of a Digital Consumer -- Chapter 2 Putting Science Back in Marketing -- Chapter 3 How to Make Someone Say Yes -- Chapter 4 Perceived Risk -- Chapter 5 The Art of Fascination in Marketing -- Chapter 6 Memory and Marketing -- Chapter 7 Perception: How Customers See You -- Chapter 8 Emotions in Marketing -- Chapter 9 Why Do You Buy? -- Chapter 10 Price Is aboutPerception! -- Chapter 11 Social Media Marketing -- Chapter 12 Designing the Perfect Website -- Chapter 13 Power of Persuasive Writing -- Chapter 14 The Power of Imagery 
520 |a A book that delves into human psychology to make sense of the world of marketing. 
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650 0 |a Consumer behavior. 
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