How People Buy Online : the Psychology Behind Consumer Behaviour /

A book that delves into human psychology to make sense of the world of marketing.

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Bibliographic Details
Main Author: Gupta, Seema.
Format: eBook
Language:English
Published: New Delhi ; Thousand Oaks, California : SAGE Publications, 2021.
Subjects:
Online Access:CONNECT
CONNECT
Description
Summary:A book that delves into human psychology to make sense of the world of marketing.
Physical Description:1 online resource (285 pages)
ISBN:9353887550
9789353887551
9789353887544
9353887542