The 86 Percent Solution: How to Succeed in the Biggest Market Opportunity of the Next 50 Years /

Most global businesses focus nearly all their efforts on selling to the wealthiest 14% of the world's population. It's getting harder and harder to make a profit that way: these markets are oversaturated, overcompetitive, and declining. The Invisible Market shows how to unleash new growth...

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Bibliographic Details
Main Authors: Mahajan, Vijay (Author), Banga, Kamini (joint author.), Gunther, Robert (Author)
Corporate Author: Safari, an O'Reilly Media Company.
Other Authors: Gunther, Robert E., 1960- (joint author.)
Format: eBook
Published: [Place of publication not identified] : Pearson, 2005.
Edition:1st edition.
Online Access:CONNECT