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|a The business of innovation :
|b managing the corporate imagination for maximum results /
|c Roger Bean and Russell Radford.
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|a Annotation
|b Innovate or die! It's the hair-raising war cry of the New Economy, and the ever-present worry of managers and executives, as they scramble to keep their products, services, and operations a step ahead of the competition. Contrary to the popular belief that managers should move aside and let people be creative, consultants Bean and Radford assert that this hands-off approach leads to wasted resources. And they propose a new and better way: to build innovative, creativity-rich organizations through astute and skillful management. Whether the end goal is a new product, customer service improvements, or breakthrough marketing strategies, The Business of Innovation provides a systematic process for managing focused, usable innovation -- without the micro-managing that can stifle creativity. Packed with examples from McDonald's, Toyota, Palm (Pilot), 3M, Sony, Singapore Airlines, and more, this powerful model helps managers and executives: -- Nurture an environment of innovation -- Support market-focused innovation through effective policies -- Gather expert feedback to properly evaluate innovations -- Develop and launch innovations successfully -- Project future trends and developments -- plus much more.
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