The PDMA handbook of new product development /
"The PDMA Handbook of New Product Development, Second Edition provides a comprehensive, updated picture of what you as a manager need to know for effective new product development. The book's concise, map-like detail acts as a compass, offering practical information pertaining to every sta...
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| Format: | eBook |
| Language: | English |
| Published: |
Hoboken, N.J. :
Wiley,
©2005.
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| Edition: | 2nd ed. |
| Subjects: | |
| Online Access: | CONNECT CONNECT |
