The PDMA handbook of new product development /

"The PDMA Handbook of New Product Development, Second Edition provides a comprehensive, updated picture of what you as a manager need to know for effective new product development. The book's concise, map-like detail acts as a compass, offering practical information pertaining to every sta...

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Bibliographic Details
Corporate Author: Product Development & Management Association.
Other Authors: Kahn, Kenneth B.
Format: eBook
Published: Hoboken, N.J. : Wiley, ©2005.
Edition:2nd ed.
Online Access:CONNECT