Media promotion and marketing for broadcasting, cable, and the Internet /

This highly regarded textbook covers all aspects of promotion for television, cable and radio and has now been updated to include online marketing and promotion and Web message design.

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Bibliographic Details
Other Authors: Eastman, Susan Tyler., Ferguson, Douglas A., Klein, Robert A., 1928-
Format: eBook
Published: Amsterdam ; Boston : Elsevier/Focal Press, ©2006.
Edition:5th ed.
Online Access:CONNECT