Media promotion and marketing for broadcasting, cable, and the Internet /
This highly regarded textbook covers all aspects of promotion for television, cable and radio and has now been updated to include online marketing and promotion and Web message design.
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| Other Authors: | , , |
|---|---|
| Format: | eBook |
| Language: | English |
| Published: |
Amsterdam ; Boston :
Elsevier/Focal Press,
©2006.
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| Edition: | 5th ed. |
| Subjects: | |
| Online Access: | CONNECT CONNECT |
