Lead generation on the web /

Are you a small-business owner, consultant, or marketing manager for a big company selling an intangible service or hard-to-understand product? Does it take a while to gain your customer's trust and make the sale?If you answered "yes" to any of these questions, this Short Cut will wal...

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Bibliographic Details
Main Author: Myer, Tom.
Format: eBook
Published: Sebastopol, Calif. : O'Reilly, 2007.
Series:O'Reilly shortcuts.
Online Access:CONNECT
Table of Contents:
  • Strategy; Setting Strategy; Money; Market; Message; Media; Roundup; Lead Sources; Google Adwords (Good for Short and Medium Term); Newsletters (Good for Short, Medium, Long, and Extreme Term); Direct Marketing and Direct Mail (Good for Short and Medium Term); White Papers, Podcasts, and Special Reports (Good for Short and Medium Term); Blogs and RSS Feeds (Good for Medium and Long Term); Webinars and Trade Shows (Good for Medium and Long Term); Demos and Presentations (Good for Medium and Long Term); Workshops and Seminars (Good for Medium and Long Term).