Lead generation on the web /
Are you a small-business owner, consultant, or marketing manager for a big company selling an intangible service or hard-to-understand product? Does it take a while to gain your customer's trust and make the sale?If you answered "yes" to any of these questions, this Short Cut will wal...
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| Main Author: | |
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| Format: | eBook |
| Language: | English |
| Published: |
Sebastopol, Calif. :
O'Reilly,
2007.
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| Series: | O'Reilly shortcuts.
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| Subjects: | |
| Online Access: | CONNECT CONNECT |
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| 505 | 0 | |a Strategy; Setting Strategy; Money; Market; Message; Media; Roundup; Lead Sources; Google Adwords (Good for Short and Medium Term); Newsletters (Good for Short, Medium, Long, and Extreme Term); Direct Marketing and Direct Mail (Good for Short and Medium Term); White Papers, Podcasts, and Special Reports (Good for Short and Medium Term); Blogs and RSS Feeds (Good for Medium and Long Term); Webinars and Trade Shows (Good for Medium and Long Term); Demos and Presentations (Good for Medium and Long Term); Workshops and Seminars (Good for Medium and Long Term). | |
| 520 | |a Are you a small-business owner, consultant, or marketing manager for a big company selling an intangible service or hard-to-understand product? Does it take a while to gain your customer's trust and make the sale?If you answered "yes" to any of these questions, this Short Cut will walk you through a step-by-step process for generating leads and sales. This Short Cut helps you identify metrics for success, create a plan to hit those metrics, and put in place a system for nurturing leads into successful sales | ||
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| 650 | 0 | |a Business enterprises |x Computer networks |x Management. | |
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