Lead generation on the web /
Are you a small-business owner, consultant, or marketing manager for a big company selling an intangible service or hard-to-understand product? Does it take a while to gain your customer's trust and make the sale?If you answered "yes" to any of these questions, this Short Cut will wal...
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| Main Author: | |
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| Format: | eBook |
| Language: | English |
| Published: |
Sebastopol, Calif. :
O'Reilly,
2007.
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| Series: | O'Reilly shortcuts.
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| Subjects: | |
| Online Access: | CONNECT CONNECT |
| Summary: | Are you a small-business owner, consultant, or marketing manager for a big company selling an intangible service or hard-to-understand product? Does it take a while to gain your customer's trust and make the sale?If you answered "yes" to any of these questions, this Short Cut will walk you through a step-by-step process for generating leads and sales. This Short Cut helps you identify metrics for success, create a plan to hit those metrics, and put in place a system for nurturing leads into successful sales |
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| Physical Description: | 1 online resource |
| ISBN: | 9780596510213 0596510217 |
