Innovation games : creating breakthrough products through collaborative play /
Innovation Through Understanding sm The toughest part of innovation? Accurately predicting what customers want, need, and will pay for . Even if you ask them, they often can't explain what they want. Now, there's a breakthrough solution: Innovation Games . Drawing on his software product s...
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| Main Author: | |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Upper Saddle River, N.J. :
Addison-Wesley,
2006.
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| Subjects: | |
| Online Access: | CONNECT |
