Marketing to the social web : how digital customer communities build your business /

"Marketing to the Social Web helps marketers and their companies understand how to engage customers, build customer communities, and maximize profits in a time of marketing confusion. Author and social media guru Larry Weber describes newly available tools and platforms, and shows readers how t...

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Bibliographic Details
Main Author: Weber, Larry.
Format: eBook
Language:English
Published: Hoboken, N.J. : John Wiley & Sons, ©2007.
Subjects:
Online Access:CONNECT
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