The open brand : when push comes to pull in a web-made world /

Many of the best brands today are of geek pedigree, powered by the technologies, traits and trends of the ascendant digital channel. Amidst the decline of mass marketing, push marketing tactics have been superseded by new forms of influence. These include the creating, sharing and influencing behavi...

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Bibliographic Details
Main Author: Mooney, Kelly.
Other Authors: Rollins, Nita, 1959-
Format: eBook
Published: Berkeley, Calif. : New Rider Press, 2008.
Online Access:CONNECT