Do it wrong quickly : how the web changes the old marketing rules /

"What's the one thing companies care about? Conversion. Getting potential customers to convert into real, actual, customers. But how do you do that in a world of Facebook, Google, YouTube, blogs, and Flickr? Mike Moran shows you how-by trying lots of little things, studying the results, le...

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Bibliographic Details
Main Author: Moran, Mike, 1958-
Format: eBook
Published: Upper Saddle River, N.J. : IBM Press, 2007.
Online Access:CONNECT