Africa rising : how 900 million African consumers offer more than you think /

With more than 900 million consumers, the continent of Africa is one of the world's fastest growing markets. In Africa Rising , renowned global business consultant Vijay Mahajan reveals this remarkable marketplace as a continent with massive needs and surprising buying power. Crossing thousands...

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Bibliographic Details
Main Author: Mahajan, Vijay.
Other Authors: Gunther, Robert E., 1960-
Format: eBook
Published: Upper Saddle River, N.J. : Wharton School Pub., ©2009.
Online Access:CONNECT