The hidden psychology of social networks : how brands create authentic engagement by understanding what motivates us /
A thought-provoking new approach to the digital economy and how brands can create authentic engagement by understanding the fundamental motivations behind human psychology from the former Head of Brand Strategy at Reddit Leading marketing practitioner and thought leader Joe Federer draws on evolutio...
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| Format: | Electronic eBook |
| Language: | English |
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New York :
McGraw-Hill,
2020.
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| Online Access: | CONNECT |
