Social media data mining and analytics /

Harness the power of social media to predict customer behavior and improve sales. Social media is the biggest source of Big Data. Because of this, 90% of Fortune 500 companies are investing in big data initiatives that will help them predict consumer behavior to produce better sales results. Social...

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Bibliographic Details
Main Authors: Szabó, Gábor (Author), Polatkan, Gungor (Author), Boykin, Oscar (Author), Chalkiopoulos, Antonios (Author)
Format: eBook
Published: Indianapolis, IN : John Wiley & Sons, [2019]
Online Access:CONNECT