Social media data mining and analytics /
Harness the power of social media to predict customer behavior and improve sales. Social media is the biggest source of Big Data. Because of this, 90% of Fortune 500 companies are investing in big data initiatives that will help them predict consumer behavior to produce better sales results. Social...
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| Main Authors: | , , , |
|---|---|
| Format: | eBook |
| Language: | English |
| Published: |
Indianapolis, IN :
John Wiley & Sons,
[2019]
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| Subjects: | |
| Online Access: | CONNECT CONNECT |
