Social media, organizational identity and public relations : the challenge of authenticity /
Public relations has been swift to grasp social media, yet its impact on public relations practice remains relatively unexplored. This book focusses on a way of understanding organizational identity construction in a virtual context, developing scholarship on the importance of a virtual presence in...
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| Main Author: | |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Abingdon, Oxon ; New York, NY :
Routledge,
2019.
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| Subjects: | |
| Online Access: | CONNECT |
Table of Contents:
- Introduction
- Communicatively constituted organizations, plausible?
- Critical sensemaking (CSM) in a virtual environment
- Methodology
- Plausibility, authenticity and collective enactment
- Crowdfunding : collective organizing and virtual identities
- Plausibility and legitimation
- Volkswagen : truth, accuracy and plausibility
- Engagement and enactment
- #MarchAgainstMonsanto : social movements, extracting cues, and the ongoing nature of sensemaking
- Conclusion.
