AI for marketing and product innovation : powerful new tools for predicting trends, connecting with customers, and closing sales /

AI for marketing and product innovation : powerful new tools for predicting trends, connecting with customers, and closing sales /

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Get on board the next massive marketing revolution AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML)-twin technologies that stand poised to revolutionize the way we sell. The future is here,...

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Bibliographic Details
Main Authors: Pradeep, A. K., 1963- (Author), Appel, Andrew, 1964- (Author), Sthanunathan, Stan, 1959- (Author)
Format: eBook
Language:English
Published: Hoboken, New Jersey : John Wiley & Sons, 2018.
Subjects:
Marketing > Technological innovations.
Artificial intelligence.
Machine learning.
Online Access:CONNECT
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Internet

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