The idea generator : 15 clever thinking tools to create winning ideas quickly /

ARE YOU USING THE BEST CREATIVE THINKING TOOLS? Brainstorming is the go-to method for generating ideas and solutions in teams, but it's been proven to be ineffective for over 50 years. The Idea Generator gives you 15 simple, easy-to-use tools that can be used and reused for a variety of purpose...

Full description

Saved in:
Bibliographic Details
Main Author: Thomason, Chris (Author)
Format: eBook
Published: Harlow, United Kingdom : Pearson Education Limited, 2016.
Edition:First edition.
Online Access:CONNECT
Table of Contents:
  • Getting your mind around an issue
  • Why today's thinking is so outdated
  • A new way of business thinking
  • The idea generator mindset
  • Using the tools
  • Islands of opportunity (thinking tools 1-5)
  • Divide and conquer (thinking tools 6-10)
  • Boundary riding (thinking tools 11-15)
  • Using the idea generator in teams
  • Unleashing the corporate creativity.