The idea generator : 15 clever thinking tools to create winning ideas quickly /

ARE YOU USING THE BEST CREATIVE THINKING TOOLS? Brainstorming is the go-to method for generating ideas and solutions in teams, but it's been proven to be ineffective for over 50 years. The Idea Generator gives you 15 simple, easy-to-use tools that can be used and reused for a variety of purpose...

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Bibliographic Details
Main Author: Thomason, Chris (Author)
Format: eBook
Language:English
Published: Harlow, United Kingdom : Pearson Education Limited, 2016.
Edition:First edition.
Subjects:
Online Access:CONNECT
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505 0 |a Getting your mind around an issue -- Why today's thinking is so outdated -- A new way of business thinking -- The idea generator mindset -- Using the tools -- Islands of opportunity (thinking tools 1-5) -- Divide and conquer (thinking tools 6-10) -- Boundary riding (thinking tools 11-15) -- Using the idea generator in teams -- Unleashing the corporate creativity. 
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520 |a ARE YOU USING THE BEST CREATIVE THINKING TOOLS? Brainstorming is the go-to method for generating ideas and solutions in teams, but it's been proven to be ineffective for over 50 years. The Idea Generator gives you 15 simple, easy-to-use tools that can be used and reused for a variety of purposes to help you generate ideas quickly and focus on developing only the best ideas. Find a more effective, productive, quicker alternative to brainstorming new ideas. Develop and shape your ideas into winning results on your own - or in a group. Achieve more insightful thinking on strategic. 
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