Design for the mind : seven psychological principles of persuasive design /

Design for the Mind: Seven Psychological Principles of Persuasive Design teaches web designers and developers how to create sites and applications that appeal to our innate natural responses as humans. Author Victor Yocco, a researcher on psychology and communication, introduces the most immediately...

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Bibliographic Details
Main Author: Yocco, Victor S., 1978- (Author)
Format: eBook
Published: Shelter Island, NY : Manning Publcations, [2016]
Online Access:CONNECT

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