Be creative - now! : the 2-in-1 manager : speed read--instant tips ; big picture - lasting results /

If you're a busy manager, looking for fast, focused guidance on how to make impact now then this book is for you. Discover vital, quick-fix, do-it-now ideas and techniques for instant impact and fast learning, as well as more detailed guidance for deeper knowledge. Your two-track way to get ahe...

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Bibliographic Details
Main Author: Rawling, Steve (Author)
Format: eBook
Language:English
Published: Harlow, England : Pearson, 2016.
Subjects:
Online Access:CONNECT
CONNECT
Table of Contents:
  • Cover
  • Half Title Page
  • Title Page
  • Copyright Page
  • Contents
  • About the author
  • Acknowledgements
  • How to use this book
  • Chapter 1 BE MORE CREATIVE
  • Speed read
  • 1.1 Defeat habit with originality
  • 1.2 Divergent thinking
  • 1.3 Lateral thinking
  • 1.4 Convergent thinking
  • 1.5 Time and space
  • 1.6 Group dynamics
  • 1.7 Choose the right tools for the job
  • Big picture
  • 1.1 Defeat habit with originality
  • 1.2 Divergent thinking
  • 1.3 Lateral thinking
  • 1.4 Convergent thinking
  • 1.5 Time and space
  • 1.6 Group dynamics
  • 1.7 Choose the right tools for the job
  • Chapter 2 YOUR CREATIVE MISSION
  • Speed read
  • 2.1 Imagine a world without you
  • 2.2 Apply the power of why
  • 2.3 What's your problem?
  • 2.4 The lizard, the chimp and the business exec
  • 2.5 Four ways of seeing
  • 2.6 Give and take
  • 2.7 Tweet simplicity
  • Big picture
  • 2.1 Imagine a world without you
  • 2.2 Apply the power of why
  • 2.3 What's your problem?
  • 2.4 The lizard, the chimp and the business exec
  • 2.5 Four ways of seeing
  • 2.6 Give and take
  • 2.7 Tweet simplicity
  • Chapter 3 INSIGHTS AND HOOKS
  • Speed read
  • 3.1 That's funny . . .
  • 3.2 Burst your filter bubble
  • 3.3 Make connections
  • 3.4 Use contradictions
  • 3.5 Field trips and freshness stores
  • 3.6 What's my motivation?
  • 3.7 Crafting a compelling hook
  • Big picture
  • 3.1 That's funny . . .
  • 3.2 Burst your filter bubble
  • 3.3 Make connections
  • 3.4 Use contradictions
  • 3.5 Field trips and freshness stores
  • 3.6 What's my motivation?
  • 3.7 Crafting a compelling hook
  • Chapter 4 FORCED INSPIRATION
  • Speed read
  • 4.1 Brainstorm rules
  • 4.2 The lateral nudge and metaphor mash
  • 4.3 Mapping your thoughts
  • 4.4 Steal from the heart
  • 4.5 Break the rules
  • 4.6 Look harder inside the box
  • 4.7 Brainwriting tools
  • Big picture
  • 4.1 Brainstorm rules
  • 4.2 The lateral nudge and metaphor mash
  • 4.3 Mapping your thoughts
  • 4.4 Steal from the heart
  • 4.5 Break the rules
  • 4.6 Look harder inside the box
  • 4.7 Brainwriting tools
  • Chapter 5 NURTURE GOOD IDEAS
  • Speed read
  • 5.1 The developer's dilemma
  • 5.2 Supportive teams
  • 5.3 Widen your pool of talent
  • 5.4 Design thinking
  • 5.5 Keep the novelty alive
  • 5.6 Working with wild ideas
  • 5.7 Moving out of the greenhouse
  • Big picture
  • 5.1 The developer's dilemma
  • 5.2 Supportive teams
  • 5.3 Widen your pool of talent
  • 5.4 Design thinking
  • 5.5 Keep the novelty alive
  • 5.6 Working with wild ideas
  • 5.7 Moving out of the greenhouse
  • Chapter 6 WEED OUT BAD IDEAS
  • Speed read
  • 6.1 Get serious
  • 6.2 The unknown
  • 6.3 Groupthink
  • 6.4 Optimism bias
  • 6.5 Overconfidence
  • 6.6 The sunk cost fallacy (aka why it's hard to pull the plug)
  • 6.7 How to fail well
  • Big picture
  • 6.1 Get serious
  • 6.2 The unknown
  • 6.3 Groupthink
  • 6.4 Optimism bias
  • 6.5 Overconfidence
  • 6.6 The sunk cost fallacy (aka why it's hard to pull the plug)