Digital marketing for dummies /

Written with the marketer's best interests in mind, this friendly, down-to-earth guide shows you how to use proven digital marketing strategies and tactics to expand the reach of your brand, increase audience engagement, and acquire and monetize customers. --

Saved in:
Bibliographic Details
Main Authors: Deiss, Ryan (Author), Henneberry, Russ (Author)
Format: eBook
Published: Hoboken, NJ : John Wiley & Sons, [2017]
Series:--For dummies.
Online Access:CONNECT
Table of Contents:
  • Introduction
  • Getting started with digital marketing. Understanding the customer journey
  • Choosing the right marketing campaign
  • Crafting winning offers
  • Using content to generate fans, followers, and customers. Pursuing content marketing perfection
  • Blogging for business
  • Taking stock of 57 blog post ideas
  • Generating website traffic. Building high-converting landing pages
  • Capturing traffic with search marketing
  • Leveraging the social web
  • Tapping into paid traffic
  • Following up with email marketing
  • Measuring, analyzing, and optimizing campaigns. Crunching numbers: running a data-driven business
  • Optimizing your campaigns for maximum ROI
  • The part of tens. The ten most common digital marketing mistakes
  • Ten trending digital marketing skills to add to your resume
  • Ten essential tools for digital marketing success.